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Google announced pricing changes to its Gemini AI subscription tiers at I/O 2026, cutting its top AI Ultra plan from $250 to $200 per month while introducing a new $100/month developer-focused tier. All plans now get access to Gemini 3.5 Flash and the new Gemini Omni video generation model.

Google announced Gmail Live, a voice-activated email search feature launching this summer for AI Pro and Ultra subscribers in the US. The company also expanded its AI Inbox feature from AI Ultra to AI Plus and AI Pro tiers, adding task completion tracking and contextual draft responses.

Google is replacing Gemini's daily prompt limits with a compute-based system that factors in prompt complexity, features used, and chat length. Limits refresh every five hours until reaching a weekly cap. AI Ultra, aimed at developers and technical leads, now starts at $100/month—down from its previous entry point—with 5x higher usage limits than the Pro plan.

Google announced major Search updates at I/O 2026, including AI Mode now powered by Gemini 3.5 Flash serving over 1 billion monthly users. The company is launching background information agents that monitor the web 24/7 and generate custom mini-apps, both features reserved for Google AI Pro and Ultra subscribers.

GitHub is restructuring its Copilot individual subscription tiers effective June 1, 2025. The company is introducing flexible model allotments to Pro and Pro+ plans and launching a new Max tier, responding to user feedback on plan structure.

Google is developing an intermediate subscription tier called 'AI Ultra Lite' to slot between its $20 Pro and $250 Ultra plans, according to code discovered in the Gemini macOS app. The company is also preparing a usage dashboard showing token budgets across five-hour and weekly limits.

Anthropic removed Claude Code from its Pro subscription plan pricing page on Tuesday, though the company claims the change is only a test affecting approximately 2% of new prosumer signups. Existing Pro and Max subscribers remain unaffected, according to head of growth Amol Avasare.

Google is adding Veo 3.1 Lite to Ultra subscriptions at zero credit cost starting May 10, 2026. The model costs less than half of Veo 3.1 Fast but generates videos at the same speed according to Google, though quality tradeoffs remain unclear.

OpenAI's pricing page created confusion about usage limits across its new ChatGPT Pro tiers. An OpenAI employee clarified that the $100 plan provides at least 10x Plus usage while the $200 plan offers at least 20x, though both currently benefit from a temporary 2x boost expiring May 31.

OpenAI has introduced a $100 per month ChatGPT Pro plan positioned between its $20 Plus and $200 Pro tiers. The new tier offers 5x more Codex capacity than Plus and access to the same advanced tools as the $200 plan, with a limited-time promotional doubling of Codex allocation.

OpenAI announced a new $100/month Pro plan for ChatGPT, filling the pricing gap between its $20/month Plus tier and $200/month option. The plan offers 5x more Codex capacity than Plus and directly targets developers, positioning it as a competitive alternative to Anthropic's $100/month Claude offering.

OpenAI has introduced a new $100/month ChatGPT Pro tier positioned for Codex users, cutting the previous $200/month Pro price in half. The new plan offers 5x higher usage limits than ChatGPT Plus (10x Codex-specific usage through May 31) while maintaining the same core capabilities as the $200 tier, which remains available for power users.

OpenAI is restructuring its subscription tiers, introducing a new $100-per-month Pro plan for heavy Codex users—half the price of its previous $200 Pro tier. The new plan includes 5x more Codex usage than the $20 Plus plan and targets users requiring extended programming sessions. This pricing move undercuts comparable offerings from Anthropic and Google.

Anthropic has disallowed subscription-based pricing for users accessing Claude through open-source agentic tools like OpenClaw, effective April 4, 2026. The restriction comes as the company faces elevated service errors and struggles to balance capacity with demand. Third-party tool usage will now draw from pay-per-token rates instead of subscription limits.

Google has restructured its AI subscription offerings into two main tiers: Google AI Pro (formerly Gemini Advanced) and the higher-tier Google AI Ultra. The tiers provide different access levels to Gemini models and capabilities, with Ultra positioned as the premium option for advanced reasoning tasks.