Google rolls out Search agents for AI Ultra subscribers at $99.99-$199.99/month

Google has started rolling out information agents to AI Ultra subscribers, the first implementation of Search agents announced at I/O 2026. The feature is available now in AI Mode for users paying $99.99 or $199.99 per month.

How Search agents work

Information agents run continuously in the background, monitoring blogs, news sites, social posts, real-time finance data, shopping listings, and sports information. According to Google, the agents "intelligently reason across information to find exactly what you need at exactly the right moment."

Users trigger the feature by including phrases like "keep me updated on" or "alert me when" in AI Mode prompts. Google's example use cases include monitoring apartment listings that match specific criteria or tracking when favorite athletes announce sneaker collaborations.

Differentiation from existing features

The key distinction from Google's existing notification systems:

• Gemini app's Scheduled actions: Updates once per day maximum
• Gemini Spark: Updates every 15 minutes
• Search agents: Continuous monitoring with immediate updates when conditions are met

Google claims the agents deliver "synthesized update[s], with the ability to take action," though specific capabilities for taking action were not detailed.

Availability

Information agents are now live for all AI Mode languages and markets for AI Ultra subscribers. Google states Search agents will expand to Google AI Pro subscribers this summer, though pricing for that tier was not disclosed.

The feature requires users to explicitly opt-in through prompt phrasing rather than running automatically on all queries.

What this means

Google is stratifying its AI product lineup with premium tiers at significantly higher price points than competitors. At $99.99-$199.99/month, AI Ultra costs 5-10x more than ChatGPT Plus ($20/month) or Claude Pro ($20/month). The continuous monitoring capability represents a shift from chat-based AI toward persistent, agentic systems that operate autonomously—though the practical reliability of 24/7 web monitoring at scale remains to be demonstrated. The feature's expansion to the lower-priced AI Pro tier this summer will indicate whether Google views this as a mass-market capability or a premium differentiator.