shopping

OpenAI is adding visual shopping capabilities to ChatGPT, allowing users to compare products with images, prices, and ratings directly in chat. The feature rolls out this week to all plans, including free tier, powered by OpenAI's Agentic Commerce Protocol (ACP). OpenAI is abandoning its own checkout system, instead positioning itself as a product discovery layer that sends users to retailer checkout pages.

Google has expanded the Universal Commerce Protocol (UCP) with shopping cart, catalog, and identity features designed for AI agents. The new capabilities enable agents to add multiple items to carts, access real-time product data including prices and availability, and preserve shopper loyalty benefits across retailers.

Meta is testing a shopping research feature within its Meta AI chatbot designed to compete with similar e-commerce tools from OpenAI's ChatGPT and Google's Gemini. The feature represents Meta's effort to expand AI chatbot capabilities beyond conversation into commerce-focused use cases.