Amazon Web Services

Amazon has introduced a 'sassy' personality style for Alexa+ that includes occasional censored profanity, described as combining 'unfiltered personality' with 'razor-sharp wit, playful sarcasm and occasional censored profanity.' The feature is restricted to adult users and requires additional security checks including face scans to activate.

Amazon announced a new "Sassy" personality for Alexa+ on Thursday, marketed toward adult users and protected by additional security checks including Face ID on iOS. The personality uses explicit language and wit but explicitly excludes sexual content, hate speech, and harmful material.

Amazon Bedrock now enables access to Anthropic Claude models in India with global cross-region inference support. The service allows developers to build generative AI applications with Claude variants across AWS regions.