localization

Anthropic has begun displaying rupee-denominated pricing for Claude subscriptions in India, its second-largest market after the US with 5.8% of global usage. Claude Pro is priced at ₹2,000 ($21) monthly when billed annually, compared to $17 in the US, with Indian prices including local taxes.

Amazon's Alexa+, its conversational AI assistant, begins Early Access in the UK on March 19, rolling out to hundreds of thousands of users. The updated assistant includes British English localization with regional speech patterns, slang understanding, and agentic capabilities. Free for Prime members; £20/month for non-members.

OpenAI and Italian media company GEDI announced a strategic partnership to integrate Italian-language news content into ChatGPT. The deal expands OpenAI's content partnerships beyond English-speaking markets, following similar agreements with news organizations in other regions.