product updateAmazon Web Services
Amazon launches Alexa+ in UK with £19.99/month pricing for non-Prime users
Amazon is rolling out Alexa+, its AI-powered conversational assistant, to the UK as the first market outside North America. The company is offering free early access to new Echo buyers and plans to reach hundreds of thousands of customers in the coming weeks. After the beta period ends, Prime subscribers will get free access while non-Prime users will pay £19.99 per month.