Google AI Overviews adds 'Expert Advice' section sourcing Reddit, forums, and social media
Google is adding an 'Expert Advice' section to AI Overviews and AI Mode that will display quotes from Reddit, forums, and social media above links to sources. The update also adds creator attribution showing usernames and community names, and will recommend in-depth articles at the end of AI responses.
Google AI Overviews adds 'Expert Advice' section sourcing Reddit, forums, and social media
Google is updating AI Overviews and AI Mode to prominently feature first-hand accounts from Reddit, forums, and social media through a new "Expert Advice" section that displays user-generated content directly in AI responses.
The Expert Advice section will show "a preview of perspectives from public online discussions, social media and other firsthand sources," according to Google. In the company's sample screenshot, quotes from forums, WordPress blogs, and Reddit appeared above links to their respective sources.
New attribution and source features
Google is adding context to source links by displaying "a creator's name, handle or community name" to help users evaluate sources before clicking through. The update also includes:
- In-depth article recommendations at the end of AI responses for further topic exploration
- Source links embedded directly within generated answers rather than only at the end
- Highlighted sources from publications users subscribe to and link to their Google account
Reddit's role in Google search
Pulling from Reddit isn't new for Google—at least one early AI Overview hallucination was caused by information sourced from Reddit. The platform has been increasingly featured in standard Google search results, with some users considering Reddit a more useful information source than Google itself.
The move comes as Google has been iterating on AI Overviews and AI Mode since their respective launches in 2024 and 2025. As of 2025, Google claimed its AI search tools were leading to more searches and more "high-quality clicks" on cited websites.
What this means
Google's decision to elevate user-generated content from Reddit and forums in AI responses reflects a tension in modern search: users increasingly append "reddit" to searches for authentic experiences, yet AI-generated answers reduce the need to click through to any source. The creator attribution may help users assess credibility, but the fundamental issue remains—AI Overviews can answer questions without users visiting the original sources that provided the information. Whether recommending long-form articles meaningfully benefits publishers that Google pulls from is unclear, particularly as the company creates more scenarios where clicking away becomes optional.
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