rufus
1 article tagged with rufus
May 13, 2026
product updateAmazon Web Services
Amazon replaces Rufus with Alexa for Shopping assistant, adds cross-retailer purchasing
Amazon has launched Alexa for Shopping, replacing its Rufus generative AI assistant launched in 2024. The new assistant, powered by Alexa+, can make purchases across Amazon and other online retailers using a "Buy for Me" feature, and is now available to U.S. customers.