Rufus
1 article tagged with Rufus
May 18, 2026
product updateAmazon Web Services
Amazon merges Rufus chatbot into Alexa for Shopping, adds price tracking and automated purchasing
Amazon has launched Alexa for Shopping, integrating its Rufus chatbot into the main shopping experience across its app, website, and Echo Show devices. The assistant is free for all signed-in US customers and includes price tracking, automated purchasing, and conversational shopping features. Rufus served over 300 million customers in 2025, according to Amazon.