Meta's Muse Now Places Phone Calls to U.S. Businesses, Paid Subscribers Only

Meta's consumer AI agent Muse can now place phone calls to U.S. businesses on behalf of its users, and the feature is available only to paid subscribers, the company says. Alexandr Wang, Meta's Chief AI Officer and head of its Superintelligence Labs division, announced the rollout on X on November 12, 2026, writing that it is "out now to paid subs in the US."

What changed

Meta first tested the calling feature in September. During that phase, only a select group of Muse early adopters could use it, and they had to ask the AI for access. Now any Muse subscriber who pays can make this type of request.

Wang described the use cases as calls people don't want to make: insurance, cable, the DMV, or a restaurant that doesn't offer online reservations.

Pricing

Muse subscription plans currently start at $20 per month for 500 million Muse tokens per week. Heavier users can pay $100 per month for 3 billion tokens. Calls remain a paid-only feature for the time being.

Wang also said this week that the recently added option to create a Muse email address will soon roll out to free users.

Adoption and competition

Meta said last month that Muse has more than 10 million users. Per TechCrunch, which reported the news, Meta is working to make consumer AI a mainstream product for everyday users, and phone calls are one way to take another task off people's to-do lists.

Muse is not the first AI agent to offer this. According to TechCrunch, the startup Instinct has offered a similar option, as has Google's Gemini.

The reception problem

TechCrunch notes that results on the receiving end can be mixed. Many businesses and receptionists hang up as soon as they identify that the caller is not a human. The outlet also reports that as AI voices better mimic real people, distinguishing a customer from an AI acting on a customer's behalf will get harder.

What this means

Calling moves Muse from handling digital tasks toward handling tasks that normally require a person on the phone, and Meta is placing it behind its paid tiers. The free-tier email address planned for rollout suggests Meta is splitting agent features between free and paid users, with calling on the paid side for now.

The practical value depends on whether businesses answer and stay on the line. TechCrunch reports that many hang up once they detect an AI caller, so success rates will matter as much as the voice quality. Meta has not published figures on call completion in the reporting so far. The feature is limited to U.S. businesses and U.S. paid subscribers.