Meta launches Muse AI agent app for iPad after weeks as the top free iPhone app in the US

Meta has expanded its Muse agentic AI app to iPad. The update adds new third-party connectors and a business-oriented workflow, according to 9to5Mac. The app has spent several weeks as the #1 free iPhone app on the US App Store.

What shipped

Muse launched on iPhone in September, and a Mac version followed a few days later. The iPad release makes it available on all three Apple device families. Muse for iPhone and iPad is free on the App Store.

The release notes list three changes:

• Small business connectors: Muse can connect to Asana, Canva, Dropbox, Figma, QuickBooks, GitHub, Klaviyo, Zoom and Meta ad accounts.
• Goal-driven business tasks: Users give Muse a business goal, and it works toward it, including planning marketing content, building client pitches and creating new product pages. Meta says every step happens with the user's approval.
• Additional everyday connectors: The update adds Granola, Notion and other apps.

Positioning and competition

9to5Mac describes Muse as Meta's "mostly-free," proactive agentic AI tool. It competes with xAI's Grok Bot, OpenAI's ChatGPT Dots and OpenClaw, according to the outlet. The "proactive" label means the app is designed to act on goals rather than only answer prompts. The approval step in Meta's release notes indicates actions are gated by the user.

What is not disclosed

The source material leaves several details open:

• Underlying model: Not specified in the release notes or coverage.
• Pricing: The app is free to download. Meta has not disclosed what "mostly free" covers or what paid tiers or usage limits exist.
• Context window, benchmarks and parameter count: Not disclosed.
• Download figures: The #1 US App Store ranking is the only adoption signal reported. No download or user numbers are available.

This is an app update, not a model release.

What this means

The connector list is aimed at small businesses. It covers project management (Asana), design (Canva, Figma), accounting (QuickBooks), marketing (Klaviyo) and Meta's own ad accounts. Meta is positioning Muse as a work agent, not only a consumer chatbot. The Meta ad account integration is the one competitors cannot easily match, because it ties the agent to Meta's advertising business.

The iPad release also completes Muse's Apple footprint within weeks of launch, which suggests Meta is prioritizing distribution while the app holds a top App Store ranking. Chart position is a volatile metric, though, and it says little about retention or paid conversion. Until Meta discloses the model behind Muse, its pricing structure and usage data, it is hard to judge how the app compares technically with Grok Bot, ChatGPT Dots and OpenClaw.

The broader signal is that agentic apps are competing on integrations and distribution as much as on model quality. For builders, connector breadth, including GitHub, Notion and Zoom, is becoming a practical differentiator.