product-discontinuation

OpenAI announced the discontinuation of Sora, its consumer video generation app and API. The shutdown follows declining user engagement and aligns with OpenAI's strategic pivot toward enterprise AI products and robotics research, with Disney exiting a planned $1 billion investment.

OpenAI announced Tuesday that it is discontinuing Sora, its video generation tool launched in late 2024, along with both the standalone app and developer API access. The shutdown also terminates Disney's $1 billion investment deal announced in December, which included licensing Disney characters for use within Sora and plans to distribute AI-generated videos on Disney+.