personal assistant

Meta's Muse AI personal agent, rolled out this month, is helping consumers scan bank and credit card statements to identify and cancel forgotten subscriptions. Economists and industry data suggest AI agents could sharply increase cancellation rates, threatening a business model that relies on consumer inertia to roughly double revenue.

Meta introduced its Muse personal AI agent app on Tuesday, offering free and paid tiers up to $100 monthly for tasks like booking appointments and monitoring security cameras. The launch, powered by Meta's Muse Spark foundation models, arrives as the company faces a $17 billion child-safety settlement and broader industry scrutiny over AI agent security.