deepfakes

Microsoft's technical report systematically evaluates methods to distinguish authentic media from AI-generated content and finds none are reliably effective on their own. The findings contradict regulatory assumptions underlying new laws designed to combat deepfakes and synthetic media.

Microsoft is developing a new authentication and verification system designed to help users distinguish authentic content from AI-generated material circulating online. The initiative addresses the growing problem of AI-enabled deception now prevalent across social media and digital platforms.