Messenger

Meta has launched AI agents for businesses on WhatsApp, Instagram, and Messenger that can close sales, recommend products, and book appointments. Over one million businesses in India, Mexico, and Brazil have already signed up during testing. The feature is currently free but will move to a paid subscription in the coming months.

Meta is launching Meta Business Agent, an AI service that businesses can use across WhatsApp, Messenger, and Instagram to respond to customer inquiries, recommend products, and book appointments. The feature will be part of the Meta One subscription tier announced last week, marking Meta's latest attempt to diversify beyond advertising, which still accounts for 98% of its revenue.