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research

Researchers use LLMs to simulate misinformation susceptibility across demographics with 92% accuracy

Researchers have developed BeliefSim, a framework that uses Large Language Models to simulate how different demographic groups respond to misinformation by modeling their underlying beliefs. The approach achieved 92% accuracy in predicting susceptibility across multiple datasets and conditioning strategies.

product updateMicrosoft

Microsoft pushes new authentication system to verify real content amid AI-generated deception

Microsoft is developing a new authentication and verification system designed to help users distinguish authentic content from AI-generated material circulating online. The initiative addresses the growing problem of AI-enabled deception now prevalent across social media and digital platforms.