OpenAI's first hardware device will be a smart speaker with camera, priced $200-$300

OpenAI's first hardware release will be a smart speaker with a built-in camera, priced between $200 and $300, according to The Information.

The device is designed with multiple sensing capabilities. It will be able to recognize items on nearby tables and detect conversations happening in its vicinity. The hardware will also feature a facial recognition system similar to Apple's Face ID, enabling secure purchase transactions.

This marks OpenAI's entry into the consumer hardware market following its acquisition of Jony Ive's hardware company in May 2025 for approximately $6.5 billion. Ive, the legendary Apple design executive, has been leading OpenAI's hardware development efforts.

OpenAI has clarified that this device will not be a wearable, positioning it instead as a stationary smart home device. The company has been selective about its hardware roadmap, with multiple product categories reportedly in development.

What this means

OpenAI is making a significant move into consumer hardware with a device that extends ChatGPT's capabilities beyond text and voice into physical space awareness. The $200-$300 price point positions it between basic smart speakers and premium home devices, suggesting OpenAI is targeting the mainstream market rather than a niche segment. The facial recognition system for purchases indicates OpenAI is building commerce directly into its hardware ecosystem—a potential revenue stream beyond API usage.